What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Mike Brown Subaru dedicated locally to the Love Promise?

We (Mike and Janet) are new to the area and truly want to be involved in the community and make a difference. There are lots of things we will be involved in, however education will be a top priority. We are strong supporters of education and recognize the impact of having access to a great education and great teachers. We both grew up in Wilkesboro, NC and therefore understand the challenges that parents, children and educators face in rural areas. Janet's mother, Kate Greer, grew up in Watauga County and was the youngest of 11 children. She and her ten siblings all went on to post high school education, something very much unheard of in those days. While most of this was a result of their parents' push for continued education, each of them have all referenced a teacher or teachers who made a lasting impression on them and further inspired them to pursue their education. We also understand and recognize the importance of having access to committed educators to deliver a great learning experience. We both want to help the county by being involved, and education is an area in which we want to make a difference. We currently provide a full scholarship to the College of Business at Appalachian State University; once the current recipient rotates off the scholarship we will be designating the fund for a recipient from our dealership's market, consisting of Mitchell, Yancey, Avery and McDowell Counties. For the current calendar year, we have two interns working at the dealership, one from Mitchell County and one from Catwaba County. Our intent is to continue to place two interns each year, with a hope one or both will be from our market area and upon graduation will make Mike Brown Subaru of Spruce Pine their first job upon graduation.

Mitchell County Animal Rescue, Yancey County Human Society, Avery County Human Society
Communities in Schools, Mitchell County Board of Education
Mitchell County Parks and Rec, Springmaid Splash/10K Run
Mitchell County Hospice

Subaru Love Promise Heart

Love Promise Stories from Mike Brown Subaru

Manna receives 2008 Subaru Legacy  –  Chelsie F

Manna receives 2008 Subaru Legacy

Mike Brown Ford-Subaru of Spruce Pine Gives MANNA FoodBank a Subaru Legacy to Aid in Distributing Food to Western North Carolina Spruce Pine NC – January 2, 2017 Mike Brown Ford-Subaru is proud to present a 2008 Subaru Legacy to MANNA FoodBank of Western NC. Josh Hoerman, Zone Coordinator for the Eastern Zone of MANNA’s service area, will be the primary driver of the car. He will use the new transportation to meet the needs of the counties he serves, Mitchell, Yancey, McDowell, Avery and Madison. During the past two years, MANNA FoodBank has been presented with contributions totaling $15,898 from Subaru of America and Mike Brown Subaru. According to MANNA FoodBank representatives, these contributions have provided more than 48,000 meals for our local communities. “The impact that MANNA FoodBank has on so many lives in western NC makes us extremely proud to be partnered with them,” said Janet Brown of Mike Brown Ford-Subaru. “We have a proven history of giving back and helping make a difference in our community. We would like to thank our team for making sure this car is ready for many years and many miles of traveling through counties in western NC to bring food to hungry families.” said Mike Brown of Mike Brown Ford-Subaru.

ASU Walker College of Business Scholarship  –  Janet B

ASU Walker College of Business Scholarship

In our continued support of education, we are excited to announce our Appalachian State College of Business Scholarship. This will be awarded to a student from either Avery, McDowell, Mitchell or Yancey County beginning with the fall semester of 2017. The scholarship will be need and merit based and shall be awarded to a high school senior from one of the counties listed above who plans to major in business at ASU. Additionally, we will continue to support the Walker College of Business Dean’s Club Scholarship and are excited to announce that we, along with the Walker College of Business Dean’s Club, will be awarding a scholarship to Hannah Greene, a senior at Mitchell High School for the 2016/2017 school year. On April 27th, we awarded Miss. Hannah Greene with a $5,000 scholarship to Appalachian State University's Walker College of Business.

MANNA Food Bank Check Presentation - Emily Roberts  –  Emily R

MANNA Food Bank Check Presentation - Emily Roberts

We are so blessed to have a partner like Mike Brown Subaru. On April 6, 2016, Mike Brown Subaru presented a check in the amount of $7,259.00. Over the past two Subaru Share the Love events, we have been given two checks totaling $15,898.00 to help provide food for needy families in our local communities. This yields more than 47,000 meals! Thanks to Mike Brown Subaru for sharing the love with MANNA.

Springmaid Splash Race  –  Matt H

Springmaid Splash Race

The Springmaid Splash 5-10K race was a major event. Over 300 runners took part on a sunny day at Springmaid Mountain. We are proud sponsors of this awesome local event.

Red Cross Blood Drive  –  Gwen H

Red Cross Blood Drive

Our Red Cross Blood Drive was a huge event.It turned out to be the largest events in our area for donors. We are proud of our partnership with the Red Cross and thank all those who helped save a life.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to the Mitchell County School District. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 8,293 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 318 trees, 1,410 gallons of gasoline, 12,022 plastic bottles, and 55,296 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

1st Annual Toe River District Pinewood Derby Race  –  Alice C

1st Annual Toe River District Pinewood Derby Race

The 1st ever Toe River District Pinewood Derby Race was held on Feb 28th. Our Dealership served as host as the Cub Scouts battled it out on the track. We also had an Adult and Corporate Divisions and had a huge turnout. A fun time was had by all. All the proceeds went to benefit local Boy Scout Troops.

MANNAFoodBank Check Presentation  –  Alisa H

MANNAFoodBank Check Presentation

26,000 Meals! That's how many people the MANNA FoodBank can feed locally with our donation to them today. MANNA accepted our check from Mike Brown and Subaru of America today with huge smiles. This was part of Subaru's Share the Love Event held in December and January. Thanks to everyone who was a part of this great cause.

April 1-30, 2015 E-Waste Recycling Event  –  Molly M

April 1-30, 2015 E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Foster Kids Program  –  lisa c

Foster Kids Program

Mike Brown Subaru of Spruce Pine is blessing the foster kids in our county through very generous monthly donations that are dontated from a portion of the salesmen's checks and a match from the owners. We all know money doesn't buy happiness but this money has bought warm clothes, shoes and Christmas presents for a lot of kids. These donations give kids a little bit more happiness in their lives. The business is not asking for any recognition or attribution for this kindness but if we talk about their generosity to the right people their kindness will be returned with a successful business for years and decades to come. I have witnessed that they are giving with a happy heart and wanted to say thank you for all of their support. Once I heard that "what is in the well always comes up in the bucket" and "the bucket" at Mike Brown's business is overflowing with generosity and genuine regard for our kiddos.

Shop with a Cop Spruce Pine, NC 2014  –  Bill S

Shop with a Cop Spruce Pine, NC  2014

On Dec.18 Local law enforcement and volunteers in Spruce Pine, NC took needy children shopping for Christmas gifts. It was so touching to watch the 66 kids shop away at the local Wal-Mart with the volunteers. Afterwards they were all treated to a great lunch. We were proud to help sponsor and be a part of this great event. This is a yearly event and one that is close to the hearts of everyone involved.

Proud to support Foster Children in Mitchell County  –  Jada M

Proud to support Foster Children in Mitchell County

Our Sales Team donates part of every paycheck to help kids in the Mitchell County Foster Children's program. On December 15th, the local DSS Team paid us a visit and presented the Team with a certificate of Appreciation for our efforts. We have raised close to $2,000 in just two months from our contributions. It was an emotional visit as we were told about how our funds are making a difference with the children in the program.

Partnering with Deyton Elementary and Manna  –  Rick S

Our Share the Love Story is one of children helping to feed the hungry in our community. Students from Deyton Elementary created Art work and created their own food drive for our local charity the MANNA Food Bank.This went on for several months and on December 17th a group of students were transported to our store to load up a Subaru XV Crosstrek and a Subaru Forester with food. Our staff and customers lined up and clapped as the students came off of the school bus. A heroes welcome for a bunch of great kids. The food has been delivered to local MANNA partners to help feed Mitchell County this holiday season.

Mike Brown Subaru Provides College Scholarships to Mitchell and Avery County School Students  –  Rick S

Mike Brown Subaru Provides College Scholarships to Mitchell and Avery County School Students

Mike Brown Subaru is pleased to announce four $500 College scholarships For both Mitchell and Avery County Schools for the 2014-15 school year.We are honored to work with the School Board and use the scholarships in the best ways possible.We are committed to supporting education in our region.

Mike Brown Subaru Hosts Mitchell County Animal Rescue Pet Adoption Event  –  Pat B

Mike Brown Subaru Hosts Mitchell County Animal Rescue Pet Adoption Event

Mike Brown Subaru was again host to Mitchell Counties Animal rescue Pet adoption Event.On Sept 12 from 2-4 PM the Team came from MCAR and set up with various furry friends.Everyone had a fun time and 3 animals were adopted that day.We have done various events with Animal Rescue this year but this one was the most successful.At least until the next adoption event.

Mike Brown Subaru Announced Its "Ride with Us Award" Recipients  –  Rick S

Mike Brown Subaru Announced Its

Mike Brown Subaru of Spruce Pine, NC announced its new "Ride with Us Award" to honor the Mitchell County Teacher of the Year. The award offers the recipient a choice of a Subaru XV Crosstrek or Legacy to drive free for one year (other than Insurance and fuel). The winner was announced on Sept 15th, and Donna Hickman from Bowman Middle School was chosen from the 7 extraordinary finalist. Donna was overwhelmed as she accepted the honor. Thank you Donna for all of your efforts and enjoy your new ride.